If you didn’t make the cut to be a Dreamforce presenter this year, I would like to share a few (actually 4) ideas that may be helpful for you in the future, based on some of my own experiences over the past few years.
While there’s plenty of existing articles around this subject on how Salesforce chooses who gets selected and how to have better odds going forward, I thought using my experience might make it more realistic.
Below are the statistics for 2019 :
- Developer – 825 submitted, 200 selected (~24%)
- Administrator – 1,435 submitted, 149 selected (~10%)
- Architect – 350 submitted, 80 selected (~23%)
To begin, do you have a subject on Salesforce that you’re passionate about and feel sharing what you know will really be beneficial to others? If not, I suggest to spend some time making a list. It doesn’t have to be created all at once, but rather one that you can keep handy and refine over time. Eventually, the top 2 or 3 should bubble to the top as the “best”.
Idea #1 – start to speak at Salesforce user groups. Whether that’s local to your home city or remote via video conference. You’ll need to get your reps in and what better way to do this than with a small audience? This will allow you to refine your presentation over time, answer questions that come up and bring new thoughts for consideration. Most Salesforce User Group leaders post when their local sessions will occur on LinkedIn or the Salesforce Community site, and are always looking for presenters to share their knowledge. They may not be able to get you in immediately, but they will get you on the agenda for a future meetup.
We’ve had presenters at the Houston user group present some fabulous material that really resonated with the audience, which told the presenter they were on to something that needs to be heard elsewhere. They started locally.
Idea #2 – speak at regional events. Similar to the Salesforce user groups, the regional events are also looking for content and presenters. When you get to the regional event level, the audience is bigger and since it’s a paid event, the attendees are going to want to get their moneys worth. Here, you’ll need to make sure your content has been tweaked and refined to make a thoughtful impact.
In my personal situation this year, we had some key attendees from Salesforce at NorCal Dreamin who saw us speak on Salesforce careers. After the presentation, they approached us and asked if we’d be interested to speak at Dreamforce.
You never know who’s attending these regional events, and it could be someone from Salesforce that may reach out to you and request you to speak at Dreamforce.
Idea #3 – write, write, and write. Start to publish more content. Whether that’s blogs, YouTube videos, or LinkedIn posts, you need to get your name and your content out into the Salesforce community. It can be short snippets of what your presentation would be about to give your network a glimpse of what’s on your mind or it can be a totally unrelated subject all together. The point is, you’re becoming known and over time the right eyes will see your efforts.
In my case, I had written article after article, LI post after LI post around Salesforce careers, and eventually some Salesforce MVP’s saw my material and asked if I would be a part of a topic where they could use a Salesforce recruiter’s point of view on.
Idea #4 – piggyback off existing presenters. If you’re making it to Dreamforce and attending a session that interests you and you believe that your area of expertise could bring additional positive impact to the presentation, introduce yourself to the presenter and ask to meet up with them afterwards to see if they’d be open to a conversation on the subject which may open up the opportunity to co-present for next year.
Even if you’re not making it to Dreamforce, you can still go the Dreamforce website and search by topic and look for presenters to connect with via LinkedIn. From there, you can take the same approach and start building a relationship with them collaborating on ideas. Obviously, they may have a little resistance until you can prove to them that you know what you’re talking about and they see value in another dynamic you bring to the topic.
Hopefully, these 4 ideas are helpful to get you a little closer to making it to the big dance. You have around 8-9 months between now and the deadline for the 2020 Dreamforce event, so plenty of time to devise a game plan to execute on.
Ideas can be life-changing. Sometimes all you need is one small idea that can open the door of opportunity for you.