I think we’ll continue to see this tension get tighter and tighter.
You may be experiencing the same thing.
As more newly certified Salesforce career seekers come in to the job market, employers respond by adding another layer of qualifications.
And when barriers to entry to get into a new field are low (and relatively free), the ability to actually secure a position in said field gets harder and more challenging (although, not impossible).
If you’re venturing into a new career into Salesforce, I believe the more marketing that Salesforce does around job growth and the availability of additional jobs (how many are truly entry level?), the more tension employers will create to pull in the opposite direction causing the qualification bar to continue to rise.
Supply, demand, scarcity, abundance, wages, all of these weigh into the economic labor market equation.
I (and many others) will continue to think of ideas to encourage and help differentiate yourself from the masses with your creativity being the key differentiator, but please be aware of the candidate/employer tension that lies ahead.