Salesforce Professionals: CRM Project Failures

We often hear about customers doing a reimplementation of their CRM system.

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Maybe you’re on a project like this now (not a failure, but rather a reimplementation).

“Studies” show areas such as: lack of leadership/communications from the top down, poor user adoption, misidentified processes, unrealized value.

If you’ve experienced this, what do you feel are the top contributors that lead to a successful CRM project versus an unsuccessful one?

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