SRTotD (Salesforce Random Thought of the Day): It’s crowded, scooch over.

The congested Salesforce consulting space…

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Having a quick look at the Salesforce AppExchange, there’s 1475 partners.

How in the heck does a small consulting company get discovered?

How does a customer decide to choose this, that or the other company?

Maybe having a few 5 star ratings will help.

But, what if you don’t have any, yet?

Ok, you have one contact, who said they’ll bring your company on.

Great, but after the 3 month implementation is complete, now what?

You’ve been focused on delivery the whole time, not lead generation.

Your pipeline is now dry as a bone.

Back to square 1…

Occasionally, I speak to those that are thinking of starting their own Salesforce consulting company, and I believe the biggest challenge is the above scenario.

10 years ago, I’d imagine it was much easier, as the the field had a lot less players.

Now, without having an in-depth, well connected, entrenched sales and marketing engine already heavily tied to the Salesforce ecosystem, it seems pretty difficult to get noticed and keep momentum.

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